Brian Smith was living in Santa Monica, California after studying at UCLA. Smith and Jensen first applied to be the United States distributors for the Western Australian sheepskin boot manufacturer, Country Leather. Unhappy with the brand, Smith trademarked UGG. Later, family friends invested into the venture and the group set up Ugg Imports. In their first season in business, Ugg Imports sold 28 pairs of boots. Sales steadily grew and they set up Ugg Holdings Inc. and in 1985 registered a US trademark on a rams head logo with the words "Original UGG Boot UGG Australia".
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